SS is a producer co-operative, owned by farmers in the southern part of Iceland and shareholders. The company was founded in 1907.
Our objective is to operate on the wholesale level selling our own production and imported food products. The company is operating in three divisions, abattoir, meat processing and import.
SS is the largest abattoir in Iceland with about 25% of the animals slaughtered. The company operates slaughterhouse in southern part of Iceland. The slaughterhouse is at Selfoss 50 km east of Reykjavik and has export licence for Japan and EU countries. Total volume slaugthered annually is about 5000 tn´s.
Our meat processing division holds a dominant position in meat processed products with marketshare from 20 to 80% depending on product categories. Our product range in meat processed products consists of about 150 various products. Our best selling product is the very popular SS vínarpylsa with about 80% marketshare. In fast developing fields like ready made meals we are market leaders with the 1944 brand. SS applies a multiple brand strategy in selling its products.
Main processing plant is at Hvolsvollur 115 km east of Reykjavik and is about 7000 m2 in size.
We have placed high emphasis on increasing the turnover of our import division where we represent many outstanding companies. Our policy is to represent one of three leading companies in every product group. We are sole agents and distributors for well known brands such as, Yara As, Pedigree and Whiskas petfood, McCormick spices, Uncle Ben’s rice and sauces, Mars confectionery and Mars ice-cream, Barilla pasta products and sauces and Bennett Opie´s cocktail cherries and olives.
Iceland has two types of meat that are popular in some world markets. Horsemeat has been successfully exported to Japan by airfreight for several years and recently to some EU countries. SS is the leading supplier of this meat.
Icelandic lamb is very popular in foreign markets because of excellent taste and the clean Icelandic nature. For export of lamb SS has registered the brandname ICELAMB in leading European markets. Fresh meat is processed and packaged during slaughter season in August - December. The meat is transported by air or by sea in refrigerated containers.
We also export salted lamb skins and salted hides. Icelandic lamb skins are known for their lightness and have been popular for fashion clothes and nappa production.
For information, please contact Erla M Margeirsdóttir, Export division.
Slaturfelag Sudurlands svf.
110 Reykjavik, Iceland
Our trade bank is: Nýi Kaupthing banki, Borgartuni 19, Reykjavik, Iceland.